The Central Coast Marine Discovery Centre is based in Terrigal, New South Wales. The CCMDC has a cafe, book and gift shop, and regularly presents marine discovery tours and talks. During school holidays the CCMDC hosts a great range of hands-on activities and excursions tailored to young people.
An information flyer was needed to promote school holiday activities to local residents through a letterbox drop. The DL flyer was designed with a range of blues (100% cyan colours with varying amounts of magenta creating tints and shades, and no black to maintain brightness and intensity), marine themed graphics (seashell illustrations) and photographic images to capture people’s attention.
A large heading in a contrasting, deep yellow (100% yellow with a small amount of magenta to increase solidity and legibility) and minimal text was laid out with sub-headings and bullet points.
People can easily and quickly understand the flyer’s key points;
- the CCMDC’s activities and excursions,
- the CCMDC’s location,
- admission prices along with a special admission offer, and
- contact points for more detailed information.
A header was created for the CCMDC’s Facebook page using the same design elements to improve consistency of the current message and visual communication pieces.